In this article, I will write about website design, how it affects sales, and how it compares with other aspects of website management.
Let's list the various aspects of owning or maintaining a website.
Web Design: How important is website design? Your website should look professional and reliable to build buyer confidence. A poorly designed website will cost you sales. However, this is the part that web designers hate on me, and it is not as important as many other aspects of website ownership and management.
Why do I think it's even more important? First of all, nothing stated here can stand alone. You need to consider all the various aspects that are important. However, search engines are constantly changing. Google puts your life in the hands of more or fewer search engines as it now accounts for 60% of all searches.
If a company has too much control over how well you perform on the web, if you are comfortable with it, just ignore the promotion of the website and do SEO and SEM. If you want to succeed then you need traffic from many sources. This way if a source dies, you are almost unaffected by only one or a few traffic sources.