Are There Any Downsides?
There are two potential downsides to this particular app – but that depends on how you’re using the app.
The first downside isn’t really a downside at all once you understand how the app works. In fact, this perceived downside is actually one of the app’s strongest features!
Let me explain what I’m talking about…
Specifically, some folks are saying you can’t ask a bunch of questions on ONE form. And that’s true. But this app wasn’t built to do that. Its goal is to engage prospects with an interactive survey, give you insights on the questions that matter most, and then redirect visitors to your lead pages, webinar registration pages, sales pages or other important links.
That’s not to say it’s impossible to ask multiple questions. The key is you need to string multiple forms together to create your survey. And that’s not a downside at all – in fact, it’s a big benefit of this app!
That’s because this is the BETTER way to create a multi-question survey. Here’s why: with Feedback Fox
, you can ask different questions depending on how the person answered the previous question.
That’s powerful. And most survey software doesn’t have this capability, which makes Feedback Fox stand out head and shoulders from the competition.
For example, let’s suppose you’re asking people about their experiences with your business. If someone is giving you positive feedback, you can continue directing them to the next question.
E.G., “How would you rate your ordering experience?”
If they answer favorably, then you might ask the next question: “How would you rate your customer service experience?” And so on.
If someone is giving you negative feedback, then you can inquire more deeply about their problem. For example, if they tell you that they had a poor customer service experience, you can then use the Tickbox style question to get more details. E.G., “What problems did you encounter? Check all that apply…”
Or you might even send them to a page apologizing for their poor experiences and offering them a free product or discount coupon. It’s a great way to win back upset customers!
Point is, you can actually create an interactive survey using Feedback Fox, where the users’ answers determine what questions they see next. It’s one of my favorite features!
Now the second potential downside…
This isn’t so much of a downside as something on my “wish list” for this app. Specifically: there isn’t a “point and click” automatic way to segment a mailing list based on the answers your subscribers provide.
Maybe there’s a way to do it with automation tools inside your autoresponder or a bit of coding. I can’t speak to that because I’m not a tech whiz like some other folks.
But here’s why none of this matters…
There are workarounds for us non-techies. For example, you can send respondents to a specific opt-in page after they answer a question – that effectively segments your list based on their answer. That works for me.